The 1-Hour-Per-Week Mortgage Marketing Plan for 2026

👀 For the skimmers: Endless “scrolling for ideas” isn’t a marketing plan. Here’s a simple 1-hour-per-week rhythm you can actually stick to in 2026.

Be honest…

How many times have you opened Instagram or LinkedIn “to get content ideas,” and 20 minutes later you’re:

• Deep in someone else’s Reels

• Comparing yourself to other brokers

• Still not sure what you want to say this week

You close the app, feel behind, and promise you’ll “be more consistent next month.”

Let’s make 2026 the year that actually changes.

Instead of relying on inspiration and endless scrolling, what if your month looked like this:

Week 1: Make the Plan (1 hour)

This week is thinking, not creating.

• Decide what you want to talk about this month at a high level

• Pick 3–4 themes: rates, renewals, first-time buyers, credit, FAQs, etc.

• Rough out which topic goes to: social posts, Stories, and your newsletter

No graphics. No captions. Just a simple outline you can open later and actually use.

Week 2: Write the Captions (1 hour)

Now you use the plan.

• Turn your Week 1 ideas into simple posts or talking points

• Jot down captions, they don’t have to be perfect

• Save everything in a “content bank” you can pull from later (I personally use notion, but you can use anything you like! Google docs, iPhone notes, a pen and paper - it doesn't matter!)

You can use these:

• As captions for static posts

• As scripts for Reels or short videos

• With your own photos added later

If you have a basic plan, this part gets SO much faster.

Week 3: Send ONE Email to Your List (1 hour)

For most brokers, email is still the highest-ROI, lowest-effort marketing channel.

• Pick one main topic from your monthly plan

• Write a simple “here’s what I’m seeing + here’s how I can help” email

• Add a clear call to action (reply, book a call, download a resource, etc.)

Honestly? I focus on my email list more than any social platform... and I created MortgageMarketingClub so you can do the same. Faster social content means more time for email… or more time with clients.

Week 4: Repurpose, Post, and Engage (1 hour)

This week is about using what you already created (not starting from scratch).

In one hour, you can:

• Pull 2–3 captions from your content bank and post them

• Turn one email into 3–4 shorter social posts

• Spend a few minutes replying to comments and DMs

• Make note of what got the most engagement for next month’s plan

This keeps you visible, consistent, and out of the “what do I post?” spiral.

One hour a week.
Four simple focuses.
A marketing plan that doesn’t depend on motivation or endless scrolling.

PS: If you want the “what to post” part handled for you, MortgageMarketingClub members get monthly, mortgage-specific content delivered straight to their inbox... so you get to skip the whole content planning part altogether ;)